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[quote]Sony gives free HDTVs to devoted PS3 launch fans

One million PLAYSTATION 3 systems are hitting Europe right now. Of those million, the first hundred gamers at Sony's launch event in London, were treated to a huge surprise: a free 46" HDTV, and a free taxi ride home. (Having these blokes murdered at launch for the free swag would undeniably be a PR nightmare!) BBC reports that the televisions were worth an impressive total of £250,000. 17-year-old Ritatsu Thomas was at the front of the line, and he was unsurprisingly grateful: "I feel fantastic. I'm delighted that everyone here also gets a television."

While not every person to pick up a PS3 at launch will be as lucky as these few, it's clear that PlayStation fever is sweeping Europe. Stay tuned for more launch mayhem.